We create campaigns that spark loyalty.
Current campaign at Lidl
Turning fresh into fun with our latest campaign at Lidl. This campaign is hard to miss, hard to ignore and very hard not to hug... Meet Lidl Mini’s! A playful retail experience with something to learn and love. This nationwide loyalty campaign puts fruit and vegetables centre stage, each brought to life as its own character. Tangible, colorful and designed to spark curiosity in the aisle and carry it through to home. As the #1 supermarket for fruit and vegetables, Lidl turns its strongest category into playful edutainment. Watch the TVC at your own risk... The ‘beet’ tends to stick!
Key Figures
Portfolio
At LUMEN, we go beyond traditional loyalty campaigns: we create impact. Blending creativity with innovation, we specialize in edutainment campaigns that inspire families with kids to learn, play and connect. Every campaign is designed not only to drive tangible business results, but also to contribute to something bigger: positive societal change.
BILLA, Rimi
Space Expedition
Space-themed adventures across BILLA & Rimi stores in Europe! It goes beyond simple rewards, inviting children into a world of imagination and discovery.
WOL
TEXTIEL
Current campaign at Mega Image
Launching another ‘Expedition Around the World’ at Mega Image in Romania. This nationwide loyalty campaign, developed by LUMEN, transforms young shoppers into true adventurers. One journey, many destinations and endless curiosity. From collectible stickers and a kids passport to plush characters and an interactive compass, every element brings global discovery into the aisle and beyond. With a special focus on Romania, the world feels closer to home while driving repeat visits and family engagement. Pack your bags and start exploring!
Exclusive partnership
BBC Earth & Bluey
LUMEN has partnered with BBC Studios to introduce a new approach to family-focused loyalty campaigns across Europe, the Middle East and Africa. The partnership combines BBC Studios’ trusted content with LUMEN’s expertise in purpose-led loyalty marketing. It marks BBC Studios’ first step into loyalty marketing and strengthens LUMEN’s position as a frontrunner in connecting global brands with families through meaningful, story-driven campaigns.
Trusted Clients
Albert Heijn, Mega Image, AB
Ocean Expedition
Current campaign at PLUS
We’re excited to add PLUS to the LUMEN portfolio and launch a loyalty campaign featuring the best players of the Dutch football league. For10 weeks, shoppers can collect 'Eredivisie Voetbalplaatjes' in all 440 PLUS stores across the Netherlands. We innovated this evergreen campaign, so it keeps winning with kids, families and communities.
In total, 288 stickers can be collected, including club logos and 16 players per club. All stickers come together in a special 80-page collectible album, packed with player facts, fun extras and a centerfold poster.
GET IN TOUCH
Head Office
Jacob Bontiusplaats 48
1018 LL Amsterdam
Sourcing Office
Tower A, 9th Floor, Unit 908
14 Science Museum Road, New Mandarin Plaza, Hong Kong
People's Republic of China
