
PORTFOLIO
At LUMEN, we go beyond traditional loyalty campaigns—we create impact. Blending creativity with innovation, we specialize in edutainment campaigns that inspire families with kids to learn, play and connect.
Every campaign is designed not only to drive tangible business results, but also to contribute to something bigger: positive societal change.
CURRENT CAMPAIGN
We’re excited to add PLUS to the LUMEN portfolio and launch a loyalty campaign featuring the best players of the Dutch football league. For10 weeks, shoppers can collect 'Eredivisie Voetbalplaatjes' in all 440 PLUS stores across the Netherlands. We innovated this evergreen campaign, so it keeps winning with kids, families and communities.
In total, 288 stickers can be collected, including club logos and 16 players per club. All stickers come together in a special 80-page collectible album, packed with player facts, fun extras and a centerfold poster.
CAMPAIGNS


LUMEN | Highlights of 2025

LUMEN | Testimonial Albert Heijn Campain - Start your own Mini Shop

Albert Heijn 'Begin je eigen winkeltje'



















.png)


