Amsterdam, January 20, 2026  – LUMEN has partnered with BBC Studios to introduce a new approach to family-focused loyalty campaigns across Europe, the Middle East and Africa. The partnership combines BBC Studios’ trusted content with LUMEN’s expertise in purpose-led loyalty marketing. It marks BBC Studios’ first step into loyalty marketing and strengthens LUMEN’s position as a frontrunner in connecting global brands with families through meaningful, story-driven campaigns. B

Tailor-made is more than a creative preference. It is a business advantage. At LUMEN, this approach means every element of a campaign is crafted to reflect the unique identity, goals, and tone of the retailer. Whether the objective is to raise awareness around sustainability, highlight social impact, or elevate seasonal launches, we design each campaign to connect with real audiences and deliver tangible brand impact. We explain how in our blog.

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