How we create impact?

At LUMEN, we go beyond traditional loyalty campaigns—we create impact. Blending creativity with innovation, we specialize in edutainment campaigns that inspire families with kids to learn, play, and connect. Every campaign is designed not only to drive tangible business results, but also to contribute to something bigger: positive societal change.

Why choose Lumen?

Results driven

We design campaigns that deliver measurable business success. Whether it’s increasing basket spend, driving store traffic, or enhancing brand preference, our programs are strategically crafted to align with the retailer’s marketing objectives.

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Edutainment with purpose

By blending education and entertainment, we create campaigns that engage and empower. From biodiversity to sustainability, our content sparks curiosity and knowledge, creating lasting brand connections with families.

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Tailor-Made

Every campaign is uniquely crafted to reflect the retailer’s brand values and goals. Whether highlighting critical societal issues or amplifying sustainability efforts, we ensure each campaign resonates with both the audience and the retailer’s ambitions.

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Sustainable

As a certified B Corp, we are committed to creating campaigns that are both effective and responsible. Using sustainable materials and ethical production processes, we help retailers make a positive impact on both people and the planet.

About our B Corp Certification

Full-Service

With over 15 years of experience, we offer end-to-end campaign solutions—from concept development to production and final delivery. Our expertise ensures operational excellence and results that exceed expectations.

Get in touch

MEET THE TEAM

Hugo Munneke Smeets

Founder & CEO

Manon Blom

Founder & COO

Robbert Poort

Founder & CCO

Jeffrey van Gemeren

Art Director

Peter Rasing

Sales Director

Eline Lakké

Sr. Project Manager

Anne-Lot Visscher

Concept & Product Developer

Klaus Riemer

Sales Director

Liam Goede

Jr. Sales Manager

Lisa Jong

Graphic Desginer

Marijn Nijssen

Project Manager

Join our team

Are you a detail-driven Logistics and Supply Chain Manager with a passion for flawless execution? At LUMEN, we bring innovative and sustainable loyalty campaigns to life for (food) retailers worldwide. From stickers and collector’s albums to plush and 3D products, you’ll be the key link that ensures our creative ideas are delivered perfectly—on time, every time. Join our ambitious team in Amsterdam and help turn bold concepts into real-world successes. Find more info and how to apply through the link below.

Vacancy Logistics/Supply Chain Manager

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Get in touch

Head Office
Jacob Bontiusplaats 48

1018 LL Amsterdam

Sourcing Office
Tower A, 9th Floor, Unit 908
14 Science Museum Road, New Mandarin Plaza, Hong Kong
People's Republic of China