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About Us

We inspire.

We empower. 

We take customer loyalty to

the next level.

Our full-service approach to designing, creating and PRODUCING collectible campaigns turns shoppers into loyal customers. 

With over 15 years of experience in both retailer and supplier-based roles, our team knows what it takes to deliver world-class loyalty programs that create a buzz among kids and their families. Our programs, based on the principle of "Have Fun & Learn", are developed to complement our partner's core values and brand identity, while being respectful of the planet's well-being. Every day we see how the right mix of these elements creates effective customer interactions that are memorable, meaningful and impactful.


Creative Design



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  • LinkedIn - White Circle

Robbert poort

“Understanding our clients’ challenges, mapping important retailer themes and using this input to offer tailor-made solutions that result in higher customer loyalty - that is what I love about working at Lumen."

We drive results 
Developing customized collectible programs that work for you makes our heart race. Whether it is about increasing your shoppers' basket spend or getting more traffic to your stores - our loyalty programs help you achieve the marketing goals you have in mind. 

We bring ideas to life 
Our in-house design team has the expertise to translate your strategic objectives into unique, engaging concepts that are perfectly aligned with your values. Working directly with our team of creative champions means short and effective communication lines - always.

We design for the future 
Our collectible programs are designed to inspire today's younger generations - but not at the expense of the well-being of future ones. For this reason, we work closely with a carefully vetted set of certified suppliers and partners who care about the environment and share our same values on sustainability.

We deliver peace of mind 
We offer a full-service approach to loyalty programs -from concept design and manufacturing to the delivery of collectibles to your stores. In between, we perform quality control to ensure that our production sites and final products comply with the strictest of international toy safety standards.


Jesse Schurink
Project manager

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“My job is to Get Things Done: from turning our concept ideas into actual products, being in charge of the production of our collectibles or sampling new items from scratch.

I love the diversity of my job."

  • LinkedIn - White Circle
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  • LinkedIn - White Circle

“Visualizing our clients’ ideas and bringing them to life is what I love to do most! I'm always excited to see our in-house designed collectible programs at retailers all around the world."

Chantal Albers
graphic designer

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