A large-scale loyalty campaign that transforms every shopping trip into an expedition around the world, inspiring families across Romania to discover, collect and explore together.
 

At the heart of the campaign is an immersive journey where every store visit unlocks a new destination. Children collect stickers, stamp their passport, complete quizzes and challenges, explore the world map and meet collectible plush characters inspired by global cultures and cuisines. Together with an interactive compass featuring sounds and games, every element adds another layer of discovery. By combining storytelling, play and education, Expedition Around the World transforms collecting into an adventure that keeps families engaged and gives them a reason to come back for the next destination.