PLUS
Voetbalplaatjes
A concept that scores in stores at PLUS Retail! Voetbalplaatjes is a campaign that came to play, and designed to score! From creating real excitement in store that drives repeat visits, turning everyday shopping into something customers genuinely look forward to.
This campaign shows the visibility, collectability and the buzz around the mechanic. From first idea to full rollout, this campaign was built to create momentum on the shop floor and sustain it throughout the activation period. Seeing our concept come to life is what it’s all about! We're on track for a winning close...
This campaign is in collaboration with Eredivisie CV and The Brand Father. Last but not least: our own testimonial video is shot by our trusted partner DOT Video Agency. They for bring our concepts to life like no other! 🎬
What's in store
A concept that scores
The collector’s album turned every sticker into part of a bigger story, packed with player facts and space to build your ultimate team. Personalised sticker sheets gave fans the chance to become part of the line-up themselves, while XXL special-effect stickers added an extra collectible reward linked to selected products.A dedicated collector’s tin made swapping doubles easier, while football tattoos and hidden Golden Tickets brought an element of surprise to every sticker pack.
Together, these items transformed a simple sticker mechanic into a campaign designed for discovery, swapping, completing and, most importantly, coming back for more. One campaign with plenty to play for.
Football Stickers
Collect them all
More than stickers. A complete collectible ecosystem designed to drive engagement and repeat visits. From 288 player stickers and shiny club logos to personalised stickers, XXL specials, a collector’s album, trading tin and Golden Tickets. Every item adds another reason to collect, swap, complete and come back
Concept in Motion
Campaign elements explained
Personalized Stickers
Become a part of your favorite team
Get in touch
Head Office
Jacob Bontiusplaats 48
1018 LL Amsterdam
Sourcing Office
Tower A, 9th Floor, Unit 908
14 Science Museum Road, New Mandarin Plaza, Hong Kong
People's Republic of China