Albert Hein

Animals speak up

This campaign is designed to raise awareness and educate (young) people about endangered species and the importance of preserving their habitats. Let’s make some noise for nature!

Demonstrating their commitment to a more sustainable world, Albert Heijn is bringing the wonder of the animal kingdom to families across The Netherlands and Romania. Through 96 unique animal cards, each filled with fascinating facts, shoppers learn about where these animals live and why they need our protection.

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Developed for this campaign, we’re introducing the Soundbox —an innovative creation made from sustainable FSC wood! Swipe collectible cards to hear the real sounds of the animals they represent (powered by our audio partner Audio agency Airborne). It’s not just a fun activity—it’s an educational adventure, teaching you why every species is vital and how we can all make a difference. With each swipe, you dive deeper into the wild, where learning and excitement come together to inspire action for the planet!

A fun and educational journey

With this campaign, the animals literally make themselves heard. With the soundbox, kids can hear the sound of the animal, by sliding the card through. When you switch the button you can play a quiz, where kids can learn a ton of stuff about the animals.

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By discovering the speed, strength, and sound of these animals, you’ll not only have fun but also contribute to raising awareness about the endangered species on our planet. 

Collector's album to collect all your animal cards. Discover all habitats and why they are so special. Made in collaboration with WWF and Freek Vonk.