Our Spark?
At LUMEN, we transform loyalty campaigns into meaningful experiences. Blending creativity with innovation, we craft tailor-made concepts that inspire families with kids to learn, play, and connect. We believe that every campaign is an opportunity to engage, educate, and empower - creating loyalty that truly matters. That’s our spark!
Key Figures
200+
Crafted over 200 loyalty campaigns.
350+
Over 350 million consumers reached and engaged.
25+
Impacting supermarkets and retailers in over 25 countries.
Driving Change
With 15+ years of experience in this industry, we ensure that our partners stay ahead of the curve by translating their brand promise into targeted, creative campaigns that inspire customers to make better choices.
As a B Corp certified company, we're committed to creating sustainable, educational and hype-sensitive loyalty campaigns that promote positive customer behavior and social change.
Trusted Clients
Current Campaign
New campaign ‘Beter Bikken Buddies’ now available at PLUS Retail 💚. Getting kids to choose healthier food isn't about telling them to... It's about making it fun! That's why we created the Beter Bikken Buddies campaign 🍔🌮🥤built around food that's conscious, easy, and fun. With six lovable 'Buddies', families are invited to collect, cook, and discover new flavours. Healthy, recognizable and tasty meals you can put on the table together: no complicated ingredients or long prep times required.
From huggable collectibles to an inspiring recipe album packed with ideas: everything is designed to make healthy choices a natural part of family life.
Proud to B Corp
In the dynamic world of food retail in which LUMEN operates, supermarkets have a major share in consumer behavioral change around sustainability. That's why it was important for LUMEN to become a B Corp. We're proud that LUMEN is taking the lead in our industry with a B Corp certification. In doing so, Lumen is committed to creating loyalty campaigns that promote positive customer behavior and social change. That’s how we help our clients stay frontrunners, making a difference together.
Exclusive partnership BBC
LUMEN has partnered with BBC Studios to introduce a new approach to family-focused loyalty campaigns across Europe, the Middle East and Africa. The partnership combines BBC Studios’ trusted content with LUMEN’s expertise in purpose-led loyalty marketing. It marks BBC Studios’ first step into loyalty marketing and strengthens LUMEN’s position as a frontrunner in connecting global brands with families through meaningful, story-driven campaigns.
Get in touch
Head Office
Jacob Bontiusplaats 48
1018 LL Amsterdam
Sourcing Office
Tower A, 9th Floor, Unit 908
14 Science Museum Road, New Mandarin Plaza, Hong Kong
People's Republic of China