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Lumen insider

Welcome to the Lumen Insider! On this page, we aim to keep you informed, inspired, and engaged with a curated collection of insights about the loyalty industry. Whether you're seeking the latest loyalty trends, expert advice, or simply a bit of inspiration to brighten your day, we've got you covered.​

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Wild voices, big impact.

You may have heard: Animals Speak Up! It is an engaging, impactful campaign experience about raising awareness and inspiring action for wildlife conservation through what we do best: edutainment. A blend from education with entertainment to make a difference for our planet. For this customized loyalty campaign, we partnered up with Freek Vonk/Studio Freek, WWF NL and Airborne Audio. Let’s make some noise for nature! 🎶🐒

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CULTIVATE THE GOOD WITH AUCHAN

We launched a new loyalty campaign in Portugal with Auchan!🧑‍🌾​🌾 This 100% custom-made campaign, shining a spotlight on their ‘Cultivamos o Bom’ agricultural program. Shoppers can collect puzzles, fill their album with stickers, earn stamps for sustainable plush toys, and learn about the origins of the ‘Cultivamos o Bom’ products on the shelves—all while showcasing Auchan's unique edge in the market.

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The Evolving Role of Social Responsibility in Food Retail.


The food retail industry has shifted toward greater sustainability and social responsibility. Retailers like Edeka, Albert Heijn, and Lidl partner with WWF to reduce food waste, source responsibly, and lower carbon emissions.

They also engage younger generations through educational kids' campaigns focused on environmental awareness. Social responsibility efforts now go beyond reducing plastic, with more emphasis on transparency and redistributing surplus food. Consumers, especially younger ones, expect retailers to take real action to improve the planet.

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