Auchan
Cultivamos o Bom
This 100% custom-made campaign, shining a spotlight on Auchan’s ‘Cultivamos o Bom’ agricultural program. In Portugal, shoppers can collect customized illustrated puzzles and stickers that not only fill albums but also tell the story of sustainable farming practices and the dedication behind each product.
It’s a hands-on experience that brings sourcing transparency to the forefront, creating a deeper understanding and appreciation of what makes Auchan’s offerings exceptional.
Creative and hands-on experience
As customers engage with the campaign, they step into a world of discovery and fun designed to entertain and educate customers of all ages. Keep your 3D puzzles safe in the farm and transport them easily. The puzzles are not just games; they are gateways to learning and boost creativity, offering a hands-on experience that can be enjoyed anywhere, anytime.
Campaing mechanism
Collecting stickers, flowpacks and plush
Campaign elements
Flowpacks, Activity book, Collector's Farmhouse
Campaign elements
3D puzzles, Animal Plush
3D Puzzles
How to built them
Cultivamos o Bom
Cultivating the Good
Produce better, preserve the environment and eat well. More than 300 Auchan products with the "We Cultivate Good" seal are the bearers of Auchan’s guarantee of superior quality and flavor, and are therefore worthy of your trust and preference. This trademark was the foundation of the campaign. The product with this trademark ensure the following:
Full traceability, quality and flavor assurance
All products are rigorously checked and come from safe sources to meet our customers' expectations.
Respect for animal welfare:
It ensures health, good nutrition and well-being. Support for
Producers and their Communities
We develop long-term partnerships and prioritize small and medium-sized companies to generate employment in local communities
Respect for the environment
Our focus is on having an ecological approach throughout the process.
Get in touch
Head Office
Jacob Bontiusplaats 48
1018 LL Amsterdam
Sourcing Office
Tower A, 9th Floor, Unit 908
14 Science Museum Road, New Mandarin Plaza, Hong Kong
People's Republic of China